Three of the Coolest Ads Ever Made

Some TV ads are so well-designed and superbly executed that they cease to be just ads but become works of art. Among them is the series of ads for Sony Bravia, a brand of high-definition LCD TVs. The first ad is actually a bit old but I think it is still one of the coolest and most memorable ad spots ever created.

Imagine 250,000 real (no computer-generated effects) brightly-colored rubber balls bouncing down a San Francisco street - simple but iconic. The song is great too - 'Heartbeats' by Jose Gonzales. This is easily one of my favorite TV ads.



Meanwhile, another ad, launched last year, is a literal outburst of colors. A total of 1,400 timed explosions covered a tower block in Glasgow, Scotland in 70,000 liters of environment-friendly paint. It's quite a spectacle, an exuberant fireworks display of color dancing to classical music. Like in ‘Balls’, the paint is all real and no computer-generated effects were used. Expectedly, it made such a ginormous mess, but it is quite a beautiful mess.



The latest spot for Sony Bravia instantly blew me away. Using stop-motion filming technique, the ad features hundreds of Play-doh bunnies frolicking all over New York to the tune of ‘She's a Rainbow’ by the Rolling Stones. This is pure genius, and a lot of hard work -- 40 animators worked on 2.5 tons of plasticine for about three weeks to create this 60-second spot.



There's another Sony Bravia ad spot, actually. Probably aimed towards the African market, this time they draped the freakin’ Great Pyramid of Giza with hundreds of yards of colored threads.

Makes me wonder what they’re going to do next.

* * *

By the way, these three ads were conceptualized and created by Fallon. Watch how they made these ads: Bouncing Balls, Exploding Paint and Play-doh Bunnies. Coolness.